It's D-Day! We're back at the Fédéral studio in Geneva for another day of shooting. This time, the project we're shooting is a bit special since it's the ID NEW FACES campaign.
If you follow us on social media, you may have noticed that we have been looking for our future muses for several weeks. After receiving about a hundred applications, we finally found them. The big winners are Arame, Naomé, Yacine and Jessy. A special mention to Nina, the apprentice at Fédéral Studio that we spotted during the lighting tests, and who joined the casting at the last minute, to our great delight!
As soon as we arrive, the whole team gets down to preparing the set and it's no easy task! This step is crucial because once the right angle and light are found, we can run the day properly and apply the method for each model.
12:30 p.m. – Lunch Break with Chef Mantelli
We had the privilege of welcoming Chef Mantelli to the studio to prepare lunch for the entire team. He spent the morning concocting a variety of dishes and side dishes, all created with delicious seasonal vegetables and local products. During the meal, everyone was able to get together to chat and share their impressions, experiences, journeys… It was then after a small glass of wine and a tasting of good cheeses that everyone got back to work!
1:30 p.m. – Implementation of the campaign.
After lunch, our muses took turns behind the camera. They all followed the same process:
• A photo of the face with the glass mask
• A photo of their hand with the products
• A video
Everyone was also able to indulge in the interview exercise that Salomé, our content manager, had planned. After much laughter, everything is in the can and will be released very soon on ID Swiss Botanicals' social networks.
The day was a success overall, we can't wait to show you the result of this crazy project! The ID team would like to thank Federal Studio for their welcome and their extraordinary work. In addition, we would like to thank Yann Matelli for this delicious lunch and finally, a big thank you to our muses who gave us a result worthy of professional models! Welcome to them in the ID Swiss Botanicals adventure!
See you soon for the campaign launch!
