What are you doing for ID?
I take care of the commercial side, I look for customers and I follow up on the relationship for the brand.
What are the big challenges of your job?
Today, there are a little over 150 brands emerging in Europe every day. You have to find your place, interest buyers and also end consumers. You have to be more and more credible, have cleaner formulas with convincing results. Consumers are more and more aware of the composition of products thanks to the many scanning applications. They want less and less "bullshit".
Concretely, what does a day in your shoes look like?
My day starts at 6:00 a.m. every day with a sports session 4 times a week from 7:00 a.m. to 8:30 a.m.; As I work in a “home office”, my day is spent with my computer and my phone and especially my espresso machine
Often in the afternoon, when the weather permits, I go for a little dip in the sea (because yes, I live 2 KM from the Mediterranean).
What are the brands with potential (trendy concepts) for you today?
To discuss with buyers every day, the market trends are brands with scientific seriousness, a strong presence on social networks, 360-degree communication. Brands that are rather oriented towards individualization of products.
What is the consumer looking for?
End consumers are fed up with greenwashing, they are looking for committed brands that bring them well-being and personalization (I am a unique consumer with my skin problems...)
Your passions outside of work?
My passions are indoor sports (especially bodybuilding), I also love cooking and traveling (I have already visited 87 countries).
What did you like about ID?
What I immediately liked about ID Swiss Botanicals was the concept of the interaction between the skin and the brain, I find this subject fascinating and the power of neurocosmetics on our well-being. I love the slogan “We are Serious about your skin. Rebellious about our methods”. I finally tested the products and today the night cream and the Skin Stress Balancer are part of my routine and after a few months I see effects on my 51-year-old skin.
Are the challenges greater with complex brands like ours (CBD or Neuro focus)?
The biggest challenges for us are information and communication on the contributions of CBD and other ingredients in neuro cosmetics. We must educate, train, inform, communicate about who we are, about our products and especially about their measurable results on the skin. This is one of the keys to success for our brand.
Which trip left the biggest impression on you?
As I said before, I have traveled a lot personally and professionally and one of the countries that has left the biggest impression on me is JAPAN. A culture completely different from ours, both in daily life and in business or the customs and traditions that can be surprising like the greeting (bowing the back), always taking and giving a business card with both hands while taking the time to read. An absolutely delicious cuisine, well beyond the classic sushi, in Tokyo there is light everywhere and at all hours, a real anthill. I went back five times and each time I was surprised!
