Recent developments in the field of neurobiology to explore the connection between the skin and the brain are just the beginning of the exciting journey of neurocosmetics. The future of this field looks very interesting as new tests and research findings emerge regarding both the potency of individual ingredients, dosage, and the individual characteristics of skincare users.
Different streams of research are underway to determine:
- the most effective natural ingredients that could be used to formulate neurocosmetics
- penetration of neuroactive ingredients through skin tissue
- consumption of neuroactive ingredients sublingually and orally
- the combination and dosage of ingredients to obtain the most optimal results
- other factors that influence effects and effectiveness, such as personal skin DNA.
As neurocosmetics enter the mainstream cosmetics industry, starting to appear on the shelves of international retailers, as well as reaching customers through online stores, the demand created will fuel investment in this area. Customers looking for greater efficacy and treatment of the causes rather than the symptoms of skin imperfections are much more likely to try neurocosmetics, especially those based on natural ingredients.
Some brands, like ID Swiss Botanicals, are taking a bolder approach by building organizations with neurocosmetics as DNA rather than an exciting product add-on. Enriching already potent serums containing hyaluronic acid or vitamin C with neuroactive ingredients like CBD, Scots pine extract, and others is the path to increased adoption of neurocosmetics by a broader population. Increasing anecdotal and lab evidence of the combined function of wellness, sleep quality, and skin will support new product development as consumers search for the ideal skincare products.
