"Skinminimalism" is the new trend that advocates a return to the essentials of beauty rituals. Better for health and the planet, it is also much more economical. Decryption.
"Skinminimalism" is a growing trend in beauty brands that focuses on the importance of a single effective product that works for multiple skin types and helps solve multiple problems at once (ID Swiss Botanicals). According to Harvard Medical School, the average woman uses twelve beauty products per day, including makeup removers, perfumes, and makeup, to name a few. Building a beauty routine that includes only a handful of proven, chemical-free products has become the ultimate minimalist recipe for naturally healthy skin. "We really wanted to simplify consumers' lives, to streamline their choices, because we realized that they were lost in the offering," says Cedric Rimella, CEO and co-founder of the natural brand ID Swiss Botanicals, which offers a range of four basic products created from CBD. "Our products are highly concentrated in active ingredients that work well together and are easy to use, easy to transport, and easy to understand."
As their lifestyles have changed over the past year, consumers have rethought the need to accumulate material goods in favor of a more streamlined and high-quality life. The beauty industry produces 120 billion units of packaging worldwide each year – the majority of which are not recyclable. - Using fewer products means less waste. If we are to believe the philosophy of 'less is better', a growing number of beauty brands are indeed banking on the importance of a single effective product that works for multiple skin types and helps solve multiple problems at once. Their only constraint? Finding the right high-quality ingredients and the optimal formula.
