With the beauty industry becoming saturated, it’s no longer enough for products to deliver results. To win the hearts of beauty lovers, brands are banking on making customers feel something—turning an ordinary skincare product into an experience or event worth repeating. In the same way that nighttime products can prime you for a restful sleep, a new hot category called “neurocosmetics” is gaining traction in the emotional side of skincare routines.
The concept of neurocosmetics is based on the fact that hormones produced by the brain can impact the functioning of the skin. For example, if you are stressed or going through a traumatic period, you may have acne. On the other hand, during a period of joy, your skin may appear fresh and radiant.
“The skin and the brain share the same embryonic origin, making the epidermis an extension of the nervous system,” the brand’s founder Cedric Rimella tells PS. “This connection means that mental states impact the health of the skin and vice versa. Neurocosmetics explores this dual communication, aiming to improve the well-being of the skin and the mind through neuroactive ingredients.”
